The best ad networks for app monetization in 2025 include Google AdMob, Meta Audience Network, AppLovin, Unity Ads, InMobi, and several others, each with unique features suited for different app types and monetization goals. Choosing the right network depends on the app’s audience, ad formats, integration needs, and revenue expectations.
Google AdMob
Google AdMob stands out for its vast advertiser pool, diverse ad formats (banner, interstitial, native, and rewarded ads), easy integration, and robust analytics. It’s user-friendly and especially suitable for developers already familiar with Google’s ecosystem. AdMob’s real-time bidding and brand-safety tools provide both transparency and security. However, small publishers may find its revenue potential modest compared to larger apps because of a higher payout threshold.
Meta Audience Network
Formerly Facebook Audience Network, Meta Audience Network’s strength is precise targeting through Facebook and Instagram user data. This results in highly relevant ads and higher eCPMs for formats like native ads and rewarded video. It’s a top choice for apps that rely on social engagement or have a user base closely aligned with Meta’s network.
AppLovin
AppLovin caters primarily to mobile games but serves all app categories. With more than 100 integrated demand partners and a mediation platform (MAX), it’s an excellent choice for scaling revenue and optimizing fill rates. It is well regarded for its variety of ad formats and ability to boost user engagement and app discovery.
Unity Ads
Unity Ads is the go-to network for game developers, offering deep integration with the Unity engine. The network’s specialty is in-game ads such as rewarded videos and playable formats, which provide non-intrusive monetization while keeping users engaged.
InMobi
InMobi is a globally recognized independent ad network with a strong presence in emerging markets, especially across Asia. It delivers a broad array of ad formats—playable, rich media, and banners—and offers competitive global demand. InMobi is particularly appealing for publishers outside North America and Europe or those seeking premium demand partners.
Other Emerging Networks
- PropellerAds: High-volume global reach, push notifications, banners, native ads, and pop ads. Simple campaign setup and accessible for new publishers.
- Adsterra & Mobidea: Both offer large international traffic, a range of ad formats, and strong optimization tools, suited for performance-based campaigns.
- AppSamurai: Targeted for app promotion and performance, combining install-driven ad formats with user engagement tools—excellent for direct user acquisition and boost campaigns.
Key Considerations
- Ad format support: Choose a network with formats that fit the user experience (e.g., rewarded video for games vs. native ads for news apps).
- Fill rate and eCPM: Higher fill rates and competitive eCPMs mean more revenue opportunities per impression.
- Integration and analytics: Easy SDK integration and in-depth reporting tools accelerate setup and optimization.
- Payout terms: Consider minimum payout amounts and payment frequency, especially for small- to mid-sized publishers.
Notable New and Niche Networks
- Setupad: A Google Certified Publishing Partner specializing in advanced header bidding, multi-channel demand, and impression-level optimization. Notable for dedicated account support but requires 100k+ monthly visits, focusing on high-quality traffic.
- Valueimpression: Prominent for high eCPM and header bidding optimizations, with advanced video ad formats and aggressive AI-based yield management. The entry threshold is 100k monthly visits, and payout options are flexible—including wire transfers and crypto.
- Ezoic: Famous for AI-driven placement and layout optimization, supporting even smaller publishers (with programs for low-traffic sites), and offering quick, low payout thresholds. Excellent for bloggers or new developers growing their first app.
Advanced Networks for Large Publishers
- Snigel: Led by ex-Google talent, Snigel prioritizes custom strategies, fast load times, adaptive AI-powered ads, and hybrid header/server-to-server bidding. Meant for sites making over $50 per day, with high levels of hands-on support.
- MonetizeMore: Award-winning for its real-time reporting and ad fraud prevention, MonetizeMore excels with global mediation and supports apps with at least $1,000 per month in ad revenue.
- PubGalaxy & Oko Ad Management: Both networks offer enterprise-level revenue optimization and multi-format support and are selective with partners due to rigorous entry requirements and high minimum pageviews or app downloads.
Key Monetization Features to Evaluate
- Rich Ad Formats: Modern networks provide a mix of banners, full-screen video/interstitials, native, rewarded, and playable ads. Outstream video, for example, is booming due to high engagement rates and non-intrusive design.
- Header Bidding & AI Optimization: Leading networks use hybrid or server-side header bidding to maximize yield and employ AI to test and auto-optimize placements for the best balance of revenue and user experience.
- Transparency & Reporting: The top networks offer real-time dashboards, granular reporting, competition analysis, and integration with tools like Google Analytics. Beware of basic reporting or slow response times, which can impact revenue and control.
Payment Terms and Accessibility
- Low Payout Thresholds: Networks such as Ezoic, Themoneytizer, and Yieldbird offer payout thresholds around $20-50, making them accessible to emerging app developers.
- Flexible Payment Methods: Look for networks supporting PayPal, wire transfers, and globally accessible methods like Payoneer or cryptocurrencies.
Tips for Choosing the Right Network
- Match Network to Audience and Scale: Smaller or regional apps might start with AdMob, Ezoic, or InMobi. Growing apps should consider Valueimpression or MonetizeMore for advanced features. Mature, international apps can benefit from premium or enterprise networks with dedicated support.
- Experiment and Track Performance: Consider A/B testing different networks, ad placements, and formats. Analytics and detailed reporting are crucial for ongoing optimization and long-term success.
- Compliance & User Experience: Prioritize networks that are GDPR/CCPA compliant and offer tools to manage consent and protect against malvertising. Avoid overloading users with too many or intrusive ads, as long-term retention depends on balancing monetization and engagement.
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